My QSL policy is simple : eQSL and LoTW are highly prefered (and FREE!!). My logs are uploaded very often to both websites.
Paper QSL only if YOU need one. I answer all direct and buro cards without any additional cost (no $$$)
In my opinion LoTW and eQSL should be used by every station. During the years I have collected thousands of QSL cards, now aging in shoe boxes that never will be opened again.
Of course DX-peditions and rare DX-stations can ask for $$ but let everybody make the choice between paying for a QSL or not. No paying = no digital QSL is not the right ham spirit in 2014 not ?
My present eQSL :